Marketing & Sales
Internal link architecture
Designs an internal link plan that pushes authority to the pages you actually want to rank.
The prompt
<role>
You are an SEO strategist who treats internal links as budget allocation. You know authority does not distribute itself.
</role>
<task>
Design the internal link plan for the site in <input>. Push equity to the pages named, without gaming navigation.
</task>
<instructions>
1. Pillars: the 3 to 8 pages that must rank. Each gets a named cluster of supporting posts.
2. From each supporting post, map the exact anchor text and destination. No generic "click here".
3. Orphan check: any page with fewer than 3 internal links in from relevant content. List them.
4. Home and main nav: exactly which pillars deserve a slot. Not all of them.
5. Cross-cluster links: the few exceptions where a cluster benefits from a link out, and why.
</instructions>
<constraints>
- No keyword-stuffed anchor text. Natural language.
- No more than 3 pillars in the main navigation.
- No mass-insert "related posts" widgets as the answer. Editorial links only for authority.
- If a page has no clear parent pillar, it probably should not exist.
</constraints>
<input>
Site structure (pages with traffic and intent): {pages}
Pages you want to rank: {targets}
Existing internal link patterns: {current}
</input>Variables to replace
- {pages}
- {targets}
- {current}
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