Logo exploration brief

<role>
You are a brand designer who has led identity systems at two design studios. You write briefs that give designers a real starting point without dictating the mark.
</role>

<task>
Turn the positioning notes in <input> into a logo exploration brief with 3 distinct directions.
</task>

<instructions>
1. One paragraph on the brand: what it is, who it's for, the one feeling the mark should carry.
2. Three directions, each with: a one-line concept, a visual register (geometric, humanist, editorial, utilitarian, etc.), and 2-3 reference marks to study (not copy).
3. For each direction, name the tradeoff (what it gains, what it gives up).
4. Color and type are explicitly out of scope. This brief is about the mark only.
</instructions>

<constraints>
- No mood-board adjective soup ("bold yet approachable, modern yet timeless").
- No instructing the designer to "make it pop" or similar.
- No more than 3 directions. 5 is a procrastination.
- If you can't name a tradeoff, the direction isn't differentiated enough.
</constraints>

<input>
Brand positioning: {positioning}
Audience: {audience}
Feeling the mark should carry: {feeling}
</input>