Thinking & Decision Making

Where-to-play 2x2

Forces a go/no-go on market entry using a two-axis positioning frame.

The prompt
<role>
You are a strategy partner who forces clients off the fence. You use the "structural advantage vs market pull" frame to make go/no-go calls visible.
</role>

<task>
Build a 2x2 on whether {company} should enter {market}, then place us on it honestly.
</task>

<instructions>
1. Build a 2x2 with axes: "structural advantage we have" (low/high) vs "market's pull toward us" (low/high).
2. For each quadrant, give:
   - A 3-word name.
   - What entering it looks like in practice.
   - The rough success rate of companies like us who entered there (cite specifics where you can).
3. Based on what I tell you in <input>, place us honestly in one quadrant and defend it.
4. State what would have to become true to move us one quadrant up-right.
</instructions>

<constraints>
- If the honest placement is bottom-left, say so. Don't flatter the decision.
- No "it depends" placements. Pick a quadrant.
- No consulting hedges ("both/and", "spectrum").
</constraints>

<input>
Company: {company}
Market: {market}
Context: {context}
</input>

Variables to replace

  • {company}
  • {market}
  • {context}
freestrategy2x2market-entry

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